Tuesday 7 October 2014

Providing Extra Energy to the Tourism Industry

Tourism is more popular than ever and is one of the leading job suppliers around the world and this is especially true in Florida. With the expansion of technology people are getting exposed to new places and things and the effect of this exposure is that they are traveling far and wide. As more and more people are traveling, tourism is growing more popular with each passing day.

With more people travelling there are sure to be more travel horror stories about trips going horrible wrong. So to make the experience of the travelers more soothing modern travel companies have introduced low cost travel. This financially sound travel has become more and more popular as it takes into consideration the budget of those travelling.

Travel agencies are another segment of this industry which is as old as traveling itself. These agencies also help their clients with planning their trips and try to make them as stress free as possible. They plan both pleasure trip and business trips. But the most heartening part of these agencies is that they keep on updating themselves to keep pace with the new developments in the tourism industry.

Today there is innumerable travel website which reduces the trouble of potential travelers. Customers need not run around for reservations of hotels, airlines tickets or train tickets, rather they can order them online from the comfort of their home. Also these travel and tourism websites offer discounts to its clients to encourage business.

There are so many small entities functioning within a tourism industry and all of them are jostling for their own market share. To develop their businesses they need to reach out to the clients in a more productive and innovative manner. And one way of doing it is using online marketing products. In the contemporary world people are hooked on to the digital world for even minute things and it is precisely for this reason that advertising the travel related businesses on the internet is advantageous.

Business directories are a digital product that is perfect for marketing purposes. It provides so much information about businesses. It comes in a website format and in a new form of the conventional newspaper classifieds and the yellow pages. Searching business directories for tourism in Florida will provide you with links to everything necessary during your stay, including hotels, restaurants, airplane tickets and general information. Information is sorted on business directories in the following ways:

  • Name of the company
  • Address
  • Telephone numbers
  • Location of the company 
  • Type  of services offered  by the  travel company
  • Number of staffs employed by the company
  • The region it serves
  • Digital media association 
  • Video profiling of the services of the company
The range of benefits that a tourism based company derives from enlisting with business directories are as follows:


  • Advertising with the business directories is totally focused. The details of the tourism related companies are enlisted according to the precise location and definite categorizes. This is particularly the reason the listed businesses gets exposed to people who require these services.
  • These business directories can be used with equal potential and effectiveness by all sizes of travel organizations. It can be international or regional. This brings all their services on an equal platform.
  • When a tourism business lists itself with a business directory it makes it more believable in the eyes of the consumers.
  • In the contemporary times patrons have access to globally recognized services .But still there are persons who like to take services from local organizations. When these local or regional travel businesses get listen in local business directories they create a strong presence and client base at the regional level.
  • Most of the business directories support the customers to post their reviews and observations. This feedback from the client helps the businesses to know about their desires and problems that need to be addressed.
  • Enlisting on these business directories is free of cost. There are directories which charge a nominal fee but return on investment is substantial.
  • These directories can be used by anyone, at any time and from anywhere. The only essential prerequisite is an internet connected device.
Business Directory listing provides an extra boost to the already flourishing tourism business of the modern times.

An incredible difference!

I am a small business owner based in Florida and have been supplying the best services possible to local businesses in Florida. The company is approaching its 10 year anniversary and we continue to have a long-lasting relationship with most of our customers due to the level of quality we provide.

My business is a one stop shop for all office requirements including water fountains, coffee, first-aid stations, sanitation equipment, printer toner and more. We can proudly call ourselves a well-established business with a valuable customer base.

Lacking in current trends

We have an existing customer base that trusts our services. We provide the purest drinking water and the best tasting coffee in Florida. A year ago, I decided to expand. We wanted more customers. Our existing customers are happy with our services, but now I wanted to capture the others. How could I reach these “unknown” customers? Television and bill board advertising did not fit into my budget.

Awareness on online business directory, Florida

I decided to go the Internet way. I got my website created with an able web designer and uploaded it. I got the website address printed on the visiting cards and on my office banner.

This did not seem to be enough. Once again, the new target customers would not know about my website, unless they visited my office.

While searching for ways to increase traffic to my website, which would in turn increase my number of customers, I found out about Search Engine Optimization.Optimizing my website would enable customers to land on my web page and gain access to me for their office requirements when using popular search engines.

The amount of SEO tools is innumerable which made my choice a tough one. With the help of an expert in SEO, I decided to use a combination of SEO tools, including SEO link building, SEO keyword optimization, SEO Back links and submitting links on the online business directories in Florida.

About online business directory

It is the Internet generation. People first hunt for their products online and then approach the service provider. Submitting links on an online business directory in Florida has more than one advantage. This is a cost-effective and efficient way of helping people to find you.

How I gained customers
  • Ideally, one should submit his links with more than one business directory. This enhances the link popularity of your business. Soon, I started witnessing many customers landing on my website through the various links found on online business directories.
  • Simply designing an attractive website did not make me visible to the audience. Serious customers often hunt for products and services on business directories. My visibility with the target audience was enhanced exponentially. I was now visible anywhere and everywhere at the click of a button
  • Directories help to generate web traffic.
  • Submitting links on business directories also improved my search engine rankings.
  • Online business directories are a direct means of exposure to the prospective audience.
  • An online presence with the help of online business directories immediately reflected on my profit and loss and sales statements.
  • Unlike other advertising methods, this is a cost-effective solution to capture a mass audience.


An online presence got my business results beyond my expectations. Today, my company is having new customers apply weekly and our valued customer based continues to expand. Similar to my existing customer base, even the new are pleased with our business services.

SEO tools helped me a long way in gaining the recognition I always aspired for.

Are there any disadvantages of listing on online directories in Florida? Share your views below.