An incredible difference!

I am a small business owner based in Florida and have been supplying the best services possible to local businesses in Florida. The company is approaching its 10 year anniversary and we continue to have a long-lasting relationship with most of our customers due to the level of quality we provide.

My business is a one stop shop for all office requirements including water fountains, coffee, first-aid stations, sanitation equipment, printer toner and more. We can proudly call ourselves a well-established business with a valuable customer base.

Lacking in current trends

We have an existing customer base that trusts our services. We provide the purest drinking water and the best tasting coffee in Florida. A year ago, I decided to expand. We wanted more customers. Our existing customers are happy with our services, but now I wanted to capture the others. How could I reach these “unknown” customers? Television and bill board advertising did not fit into my budget.

Awareness on online business directory, Florida

I decided to go the Internet way. I got my website created with an able web designer and uploaded it. I got the website address printed on the visiting cards and on my office banner.

This did not seem to be enough. Once again, the new target customers would not know about my website, unless they visited my office.

While searching for ways to increase traffic to my website, which would in turn increase my number of customers, I found out about Search Engine Optimization.Optimizing my website would enable customers to land on my web page and gain access to me for their office requirements when using popular search engines.

The amount of SEO tools is innumerable which made my choice a tough one. With the help of an expert in SEO, I decided to use a combination of SEO tools, including SEO link building, SEO keyword optimization, SEO Back links and submitting links on the online business directories in Florida.

About online business directory

It is the Internet generation. People first hunt for their products online and then approach the service provider. Submitting links on an online business directory in Florida has more than one advantage. This is a cost-effective and efficient way of helping people to find you.

How I gained customers

• Ideally, one should submit his links with more than one business directory. This enhances the link popularity of your business. Soon, I started witnessing many customers landing on my website through the various links found on online business directories.
• Simply designing an attractive website did not make me visible to the audience. Serious customers often hunt for products and services on business directories. My visibility with the target audience was enhanced exponentially. I was now visible anywhere and everywhere at the click of a button
  
• Directories help to generate web traffic.
• Submitting links on business directories also improved my search engine rankings.
• Online business directories are a direct means of exposure to the prospective audience.
• An online presence with the help of online business directories immediately reflected on my profit and loss and sales statements.
• Unlike other advertising methods, this is a cost-effective solution to capture a mass audience.

An online presence got my business results beyond my expectations. Today, my company is having new customers apply weekly and our valued customer based continues to expand. Similar to my existing customer base, even the new are pleased with our business services.

SEO tools helped me a long way in gaining the recognition I always aspired for.

Are there any disadvantages of listing on online directories in Florida? Share your views below.